Ecommerce News Roundup | 27 June 2022 | Hannington Tame
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Ecommerce News Roundup | 27 Jun 2022

An awful lot has happened in the past week so here’s all the best e-commerce news from the past 7 days!

 

Some might have been shocked this week to hear that Wimbledon and Robinson’s have ended their 86-year-old partnership.

The championships have always been selective about who they are associated with and continue to lead the charge on social responsibility, and by (reportedly) denying Britvic’s wish to promote their other high sugar brands like Gatorade, further showcases their resolve.

Considering the importance of social responsibility and brand purpose to today’s consumers, maybe it’s not such a shock after all…?

Please help others rise. Greatness comes not from a position, but from helping build the future. We have an obligation to pull others up.

(Indra Nooyi)

SOCIAL MEDIA & PLATFORM NEWS – Meta, Shopify, TikTok…

Digital Image for newsletter

Meta announces coming digital payment and NFT options.
(Social Media Today)

Shopify and Twitter in deal to expand merchants reach on social media.
(Digital Commerce 360)

Instagram’s testing AR elements within stories.
(Social Media Today)

TikTok explores gamification in ecommerce push.
(Charged Retail)

Shopify partners with Google to help local businesses.
(Startups.co.uk)

Snapchat launches new support program for emerging black creators.
(Social Media Today)

TikTok launches new ‘Attribution Manager’ to provide more tracking capacity.
(Social Media Today)

Twitter launches ‘Notes’ long-form blogging option, attached to Tweets.
(Web Times)

YouTube publishes Culture & Trends report.
(KStatic)

LinkedIn simplifies repost process and adds new event engagement options.
(SV Digital)

METAVERSE NEWS – Burberry, Lexus, Samsung…

met averse VR

Burberry Unveils Its Latest ‘Blankos Block Party’ NFT Collection.
(HypeBeast)

Lexus brings marketing to ‘Next Level’ on Twitch.
(Marketing Dive)

SAND gains almost 20% in wake of tech giants’ metaverse announcement.
(Decrypt)

Samsung turns to Discord to build out its metaverse strategy.
(Digiday)

UK ECOMMERCE NEWS – eBay, Wisetek, Wayfair …

UK Ecommerce Newsletter

eBay Acquires UK-based NFT Marketplace KnownOrigin.
(International Business Times)

Wisetek UK launches new e-commerce business for refurbished IT equipment.
(Yahoo Finance)

Wayfair officially launches in Ireland.
(Charged Retail)

Boohoo launches first modest collection.
(Retail Gazette)

Primark finally goes online in new click-and-collect trial.
(BBC)

Sainsbury’s rolls out returned clothing charity trial across UK.
(UK Fashion Network)

London-based digital identification start-up Yoti‘s age verification tech being trialled by Instagram.
(Charged Retail)

INTERNATIONAL ECOMMERCE NEWS – Bacardi, American Eagle, Avon…

International ecommerce newsletter

Bacardi unveils line of wearable QR codes to promote up-and-coming artists
(Marketing Dive)

American Eagle Outfitters launches NFT Apparel Shop
(Marketing Dive)

French Connection enlists Codeless Platforms for Shopify Plus move.
(Retail Tech Innovation Hub)

Avon Launches E-Commerce in Mexico.
(RLI)

Lowe’s releases limited-edition NFT collection, digital assets for builders.
(Marketing Dive)

Vinted has launched a shipping brand called Vinted Go
(Apex Insight)

HelloFresh cooking series challenges Twitch streamers to ‘Unleash the Feast’.
(Marketing Dive)

IN THE MARKETS – Vibrant Planet, LincTech, SumUp…

In the markets newsletter

Vibrant Planet raises $17M seed round to grow forest restoration SaaS.
(TechCrunch)

New York-based Ledger Investing, a marketplace for insurance risk, raised $75 million.
(Crunchbase)

Chinese fashion tech firm LincTex Digital raises $100 million.
(Reuters)

Fintech unicorn SumUp raises €590 million to empower small businesses worldwide
(EU Startups)


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Ali Spooner
alispooner@beringertame.com

Ali Spooner is Marketing Manager for Hannington Tame, the digital CEO and C-Suite recruitment specialist.



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