A Growth Director is Silicon Valley’s version of a Customer Director. They are pulling the same levers as a Customer Director – performance marketing and product but the subtle difference is that they are more focused on the pure commercial goals of the business rather than looking at problems from a customer’s point of view.
Other differences will be that they are usually associated with pureplay companies (so won’t have to worry about multi-channel and how physical retail and digital channels fit together) and will be expected to achieve very high growth.
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